Having all but saturated the Japanese and Western markets for large flat panel TVs, manufacturers like Toshiba are turning their attention to Southeast Asia. Toshiba currently has an 8% market share in the region and wants to increase that to 20% and 1.2 million units sold, with a new product range developed specifically for the ASEAN market.

According to a Toshiba regional manager, the unique features included battery power for places with irregular power supply and signal boosting for places with unstable reception. Southeast Asian customers also like “powerful sounds”, he said. Each country in the area had different requirements and Toshiba needed to study them more deeply, producing TVs with specifications for each one. Toshiba already made Singapore its Asian TV headquarters earlier this year to prepare for the expected growth in demand.

source & article: Channel NewsAsia