Posts tagged online

Indonesia ‘the next big thing in digital media’


Here’s a great video, made by a group of students at Singapore Management University (SMU), on why Indonesia is “the next big thing in digital media”. Put simply, Indonesia’s highly sociable culture and huge population are a perfect match for an internet where interactivity and crowdsourcing rule the day. Advertising and e-commerce revenues are set to soar with online traffic coming mainly from internet cafes and mobile devices, particularly the Blackberry. Mobile penetration is set to hit 97.8% by the end of this year.

Check out the video to see the stats and the group’s five main Indonesian digital media trends to follow:

Indonesia is already the world’s second largest country on Facebook (35.4 million users), the fourth largest on Twitter, and 33% of the country’s internet users are also bloggers. It is also home to major startups Koprol (social networking) and Tokopedia (online marketplace), with other up and comers already getting attention overseas.

source & details: SMU wiki

Google moves further into Southeast Asia with new KL office


Google this week opened a new office in Kuala Lumpur, saying Malaysia’s “highly skilled workforce, multicultural diversity and business friendly environment” were major factors in deciding to locate its second Southeast Asian office there. Its only other physical presence in the region is in Singapore, which opened together with a South Korean location in 2007.

The move is a sign of confidence in Southeast Asia’s growing internet economy and demand for localized online services, like Google’s AdSense and StreetView. Malaysia currently has 17 million total internet users and 55.6% household broadband penetration.

Google hasn’t said exactly how much it will invest in Malaysia and some have played down the announcement, but the company says the KL office is a first step to exploring further opportunities with its partners in Malaysia, which have included the Ministry of International Trade and Industry. The company wants to focus on consumers and┬áproviding more affordable services to small/mid-sized businesses (SMBs), who can use the services to increase access international markets.

sources & articles: ZDNet Asia, Bernama

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