Posts tagged food

‘Wave’ of FDI flows into Malaysia in 2011

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There has been a ‘wave’ of foreign direct investment (FDI) into Malaysia this year, totaling RM31.7 billion (US$10.6 billion) to the end of July 2011. More than half of this has flowed to the manufacturing sector and the top sources are Japan, Singapore, the Netherlands and Taiwan.

Malaysia’s Minister of International Trade and Industry, Mustapa Mohamed, announced the figures and said government initiatives such as the Economic Transformation Programme (ETP) had attracted international interest. Domestic investment had also improved, with RM4.3 billion ($1.44 billion) also going to manufacturing projects.

Business Times reports a breakdown of manufacturing investments shows RM6.5 billion ($2.2 billion) went to electronics and electrical products, RM2.4 billion ($804 million) to basic metal products, RM1.7 billion ($570 million) to chemicals and chemical products, and RM1.1 billion ($369 million) to food manufacturing.

Mustapa also said the figures reflect a shift towards high-value-added, more capital intensive (investment per employee) industries as Malaysia became less competitive at the lower-pay end against countries like China and Vietnam. He promised more new opportunities and growth areas as the ETP chases its 2020 goal of RM1.2 trillion ($40.23 billion), 92% of which the government wants to come from the private sector.

Total investment in Malaysian projects, including both foreign and domestic, was RM47.2 billion ($15.8 billion) in 2010.

source & article: Business Times

Asia’s Halal products compete for lucrative market

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Competition for the ‘vast but difficult’ global halal food market is heating up, with Southeast Asian producers look to satisfy demand for shariah-compliant food, financial and pharmaceutical products among an increasingly wealthy Muslim population, both at home and in the Middle East.

The Malaysia-based International Halal Integrity Alliance, which includes members from Europe, India and Australia as well as Southeast Asia, is drafting a new set of standards to certify halal products it hopes to complete by the end of 2011. Meanwhile, the Indonesian Ulema Council (MUI) is promoting the country’s image as the world’s largest Muslim nation and tying halal standards to Indonesia’s tourism ambitions, making it a bigger drawcard for Middle Eastern visitors. A halal product exhibition in Jakarta from 24-26 June this year will feature products from Indonesia and abroad.

As mentioned on this site previously, of primary concern when marketing and exporting halal products is trust. The Brunei Halal brand has set probably the most successful standard so far, scrutinizing every aspect of the supply and distribution chain for compliance, and operates to what it says are the strictest guidelines.

sources: Reuters, The Jakarta Post

The secret of Brunei Halal’s success: trust

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Brunei Halal brand is building a global standard for halal foods on standards, reputation and trust, says Noel Shield.

It’s been only one and a half years since the Brunei government launched its branded ‘unified approach’ to halal food accreditation, but it is gaining prominence. The green Brunei Halal brand is now visible internationally, pursuing a share of the increasingly wealthy Muslim market and raising the international profile of Brunei itself.

Brunei Halal brand

Brunei Halal mark

 

The brand now includes a selection of packaged foods outside the ‘traditional’ meat and fresh produce range, including snack foods and non-alcoholic wines. 150 new product lines are planned to appear by June 2011, with cosmetics and pharmaceuticals to follow. How did Brunei Halal become what is arguably the world’s most trusted halal mark in such a short time?

According to Islamic dietary guidelines, food may contain no pork or pork-derived products, or any other animals prohibited by shariah law. Any meat or other animal-derived product must come from animals slaughtered according to strict compliance procedures. No alcohol content is permitted and equipment should be free of any or alcohol or non-halal meat residue.

Brunei Halal is the first attempt to establish an internationally accepted accreditation for shariah compliant food production at all stages of the supply chain. Halal approval around the world is currently the domain of various government owned and private organizations. With that variation comes differing degrees of compliance and trust, and even some items labeled as certified in fact have no such approval.

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More opportunities for Malaysian exporters in Australia

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Here is a series of anecdotes from Malaysia’s outgoing Trade Commissioner in Australia & New Zealand, Ong Yew Chee, on the popularity of Malaysian products in Australia and the new opportunities that exist for other Malaysian exporters there.

There was a 32.3% increase in Malaysian exports to Australia in Jan-Aug 2010, totaling RM16.8 billion (US$5.35 billion), while in the same period Australian exports to Malaysia actually fell 1.6% to RM6.3 billion ($2 billion). He gave the examples of Lingam sauce, Baba and Rahim brand food additives as exports which had gained a large following in Australian supermarkets and restaurants, while other products like furniture had also built a reputation for build quality and value.

Australia, being a large importer of goods due to its small local manufacturing base, represented a growing opportunity for Malaysian exporters looking for an overseas market. Even the current resources and mining boom presented an advantage for Malaysia, as Australian companies required building materials and household goods to support the industry and its remotely-located workers.

source & article: Bernama via The Edge Malaysia

Indonesia to become major shrimp exporter

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Yes, Bali is more than just a tropical island paradise. This week Indonesian President Susilo Bambang Yudhoyono highlighted its fisheries and aquaculture potential, opening the world’s largest shrimp breeding facility at Bugbug village, Karangasem.

He said the industry should focus first on the domestic market, promoting efficient and affordable seafood consumption. After that, shrimp would join seaweed and tuna as Indonesia’s main seafood export.

The new facility should produce 675,000 shrimp per year. The Ministry of Fishery and Marine Affairs said the shrimp export market was worth US$1.58 billion last year, 63% of Indonesia’s total fishery exports of $2.47 billion. Shrimp output should increase by 74% over the next four years, from 400,000 tons to 699,000 tons.

source & article: The Jakarta Post

Mission secures more deals for Malaysian food in the UK

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A Malaysian food marketing mission to the UK has secured RM1.1 million (US$360,000) in immediate sales, and has identified potential for a further RM13.9 million ($4.5 million).  Organized by the Malaysian External Trade Development Corporation (Matrade), 10 manufacturers went to London and Birmingham for 156 meetings with promotions of bakery ingredients, spices, prepared meals, health drinks and instant coffee.

Malaysia’s total exports of processed food to the UK reached RM235.29 million ($76.2 million) in 2009, and RM104.57 ($33.8 million) in the first six months of 2010. Interest in food and beverage products from Malaysia has been on the rise recently, with some major supermarket chains now feature special Malaysian displays in their aisles, and the UK’s growing Muslim population represents an opportunity for Malaysian producers’ wider range of halal food products.

source & article: Bernama

Malaysia opens up new processed food markets in Latin America

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Demand for Malaysian made processed foods is increasing in Latin America, with companies signing RM3.8 million (US$1.2 million) worth of deals from a marketing mission to Brazil and Chile. The mission also identified a further potential RM19.2 million ($6 million) sales, mainly in palm oil and cocoa-based products.

The missions were organized by the Malaysia External Trade Development Corporation (Matrade) who are encouraging exporters to seek out new and non-traditional markets for their products. The Latin American market for confectionery, energy and health drinks, frozen foods, sauces and snacks is currently a niche but represents one such growing opportunity. Matrade’s mission conducted 129 individual meetings with major importers and retailers in South America, most of them meeting Malaysian representatives for the first time.

source & article: Bernama

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