Business and F1 Grands Prix are a natural match, and Singapore is mixing the two as motorsports become ever more popular in Asia.  As corporate types and the public gather to watch this weekend’s night race, Singapore is also hosting the “Business of Motorsports in Asia” summit at the Singapore Exchange Auditorium.

The event, organized by international motorsports marketers JMI, wants to capture some of Asia’s momentum for its corporate clients and think Singapore is the perfect place to start. JMI chose Singapore, as the Asian base of several global corporations and home to thousands of hungry F1 fans, as its own Asian HQ. The company noted that Singapore’s event had the highest number of corporate attendees of all the season’s races, saying that while Monaco’s Grand Prix is the glamor race, Singapore’s is all about business.

Singapore is building a permanent motorsports base at Changi and even representatives of that quintessential American motorsport, NASCAR, are attending this weekend’s festivities to talk about holding their own event in the city-state.

source & article: Channel NewsAsia