PSA Peugeot Citroen makes Malaysia its regional export hub
Hot on the heels of its July 70,000-car production deal with Naza, PSA Peugeot Citroen announced yesterday it will make Malaysia its center for exports to ASEAN, Australia and South Africa. Already the #2 carmarker in Europe after Volkswagen, Peugeot has its eyes on Southeast Asia as a major grown region.
A company spokesman says Peugeot “has big ambitions in ASEAN”. Malaysia made up 85% of regional sales with 3,800 vehicles sold. Although this is still less than 1% of the Malaysian market, Peugeot is hoping its new 160cc 207 model can compete well with Japanese models like the Honda City or Toyota Vios. They are increasing their target to 7-8,000 cars in 2011, sold through 20 Malaysian outlets.
article & source: AFP
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