New initiatives in Malaysia are aiming to get more younger people active in the country’s stock market, says Business Times, after a Bursa Malaysia survey revealed participation was low compared to markets in other countries.

Retail participation in the Malaysian market is only around 24-37%, which the government and Bursa Malaysia would like to raise to 50% in line with countries like Japan and the US. Most Malaysian investors are over 40 and only 12% of Malaysia’s retail investors are in the 20-29 age group.

Deputy Finance Minister Donald Lim Siang Chai says the government will encourage banks to appeal more to youth and educate them about stock market procedures and benefits. The OSK Investment Challenge (Oskic) sponsored by OSK Investment Bank Bhd will provide computers to universities in Malaysia and Indonesia with trading simulation programs, and operate separate virtual investing competitions for students and working professionals in the youth age bracket.