Here is a series of anecdotes from Malaysia’s outgoing Trade Commissioner in Australia & New Zealand, Ong Yew Chee, on the popularity of Malaysian products in Australia and the new opportunities that exist for other Malaysian exporters there.

There was a 32.3% increase in Malaysian exports to Australia in Jan-Aug 2010, totaling RM16.8 billion (US$5.35 billion), while in the same period Australian exports to Malaysia actually fell 1.6% to RM6.3 billion ($2 billion). He gave the examples of Lingam sauce, Baba and Rahim brand food additives as exports which had gained a large following in Australian supermarkets and restaurants, while other products like furniture had also built a reputation for build quality and value.

Australia, being a large importer of goods due to its small local manufacturing base, represented a growing opportunity for Malaysian exporters looking for an overseas market. Even the current resources and mining boom presented an advantage for Malaysia, as Australian companies required building materials and household goods to support the industry and its remotely-located workers.

source & article: Bernama via The Edge Malaysia