A Malaysian food marketing mission to the UK has secured RM1.1 million (US$360,000) in immediate sales, and has identified potential for a further RM13.9 million ($4.5 million).  Organized by the Malaysian External Trade Development Corporation (Matrade), 10 manufacturers went to London and Birmingham for 156 meetings with promotions of bakery ingredients, spices, prepared meals, health drinks and instant coffee.

Malaysia’s total exports of processed food to the UK reached RM235.29 million ($76.2 million) in 2009, and RM104.57 ($33.8 million) in the first six months of 2010. Interest in food and beverage products from Malaysia has been on the rise recently, with some major supermarket chains now feature special Malaysian displays in their aisles, and the UK’s growing Muslim population represents an opportunity for Malaysian producers’ wider range of halal food products.

source & article: Bernama