Demand for Malaysian made processed foods is increasing in Latin America, with companies signing RM3.8 million (US$1.2 million) worth of deals from a marketing mission to Brazil and Chile. The mission also identified a further potential RM19.2 million ($6 million) sales, mainly in palm oil and cocoa-based products.

The missions were organized by the Malaysia External Trade Development Corporation (Matrade) who are encouraging exporters to seek out new and non-traditional markets for their products. The Latin American market for confectionery, energy and health drinks, frozen foods, sauces and snacks is currently a niche but represents one such growing opportunity. Matrade’s mission conducted 129 individual meetings with major importers and retailers in South America, most of them meeting Malaysian representatives for the first time.

source & article: Bernama