Indonesia’s internet use set to boom
It’s good to see BRICs becoming BRIICs more often these days: according to a Boston Consulting Group (BCG) report, internet users in Brazil, Russia, India, Indonesia and China will reach 1.2 billion by 2015. That’s double today’s number and three times the projected total number of users in the USA and Japan.
Online advertising, entertainment content, e-commerce and telecommunications companies should appreciate this news. Countries with strong economies and low internet penetration rates should experience fastest growth, and the ‘BRIICs’ markets all fall into this category.
BCG included Indonesia in their report thanks to its large population and greater proportion of mobile internet users (66% more than India/China). Indonesia’s mobile penetration is expected to reach 100% of the population by 2015, meaning many users will have more than one account and wireless communications will expand into the largely untapped rural market.
source & article: Bloomberg via the Jakarta Globe
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