Indonesian consumer power to grow, says Nielsen
Market researchers Nielsen say Indonesia’s buying power will increase alongside national average income and GDP, as younger working couples with urban lifestyles become “the future power of Indonesian consumers”.
Nielsen’s Indonesian office also predicted an increase in spending on secondary items like electronic gadgets, travel and insurance as more are lifted into middle-class status. With higher levels of education and greater access to online services, consumers would become more savvy and less susceptible to marketing gimmicks, the company said. About a fifth of Indonesians now use the internet, making it the third most popular medium after TV and radio.
Indonesia’s GDP is expected to grow another 6.2% next year, and the average per capita income will most likely rise to $3000 or higher.
source & article: The Jakarta Globe
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