Japanese online mega-mall Rakuten has set up in Indonesia with a temporary site and invitations to local vendors to join their global e-commerce network.

Rakuten Belanja Online, which expects to be doing business by ‘sometime in 2011′, is a joint venture between Rakuten and PT Global Mediacom Tbk. the company is counting on a projected boom in Indonesian online activity for its success, with user numbers expected to grow from the current 33 million to over 100 million by 2015.

Rakuten, rather than being a single online retailer like Amazon, brings together thousands of independent and other stores in one place and allows customers to shop from a central location. It has over 64 million users in Japan alone and 35,000 merchants offering every kind of retail good. The company has made no secret of its globalization plans, with its recent acquisition of Buy.com in the US and a partnership with Baidu in China, plus a corporate English language use policy even in its Japanese HQ. The Indonesian operation plans to offer goods from local sellers at first, before becoming a full member of Rakuten’s international network.

source & article: e27