Bernama reports Malaysian Prime Minister Najib Razak’s call for globally-recognized Malaysian brands, competing on quality and value-add rather than low prices. Speaking at the opening of the new Royal Selangor flagship store, Najib named the brand as an example of a Malaysian icon renowned for its design and quality. The pewter manufacturer is the largest in the world, exporting its products to the world’s major markets and expanding more recently into sterling silver and jewelry. Clothing and housewares designer British India also received a commendation. These brands created a positive identity and reliable image for Malaysia overseas and would lead to interest in other products, he said.

He also drew attention to the government’s contribution through Matrade’s Brand Promotion Grant, which helps Malaysian companies position and market their brands locally and internationally. The internet, while providing new opportunities for overseas marketing, also brought increased competition that made brand strength and marketing more important than ever.