Audi moves into ASEAN, will assemble vehicles at Jakarta plant
Premium auto brands have their eyes on Asian markets beyond just China and India, and Audi has put its foot in the door with its announcement of a new assembly plant in Indonesia. Audi’s partnership with NDOMOBIL/Garuda Mataram Motor will produce around 2,700 Audi A4 and A6 models by 2015.
In announcing the project, Audi Member of the Board of Management for Production Frank Dreves signalled intentions to build the brand in Indonesia as “one of the most important members of ASEAN” and “one of Asia’s most dynamic growth regions”. Local sales of premium cars look set to boom alongside more everyday models and Audi is likely the fastest-growing premium brand in Southeast Asia, with the company also planning to expand its dealership network in the region.
source & article: Fourtitude.com
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