AirAsia has launched a year-long promotion called “To Japan With Love”, aimed at increasing traffic to and from Japan and raising money to donate to disaster relief and recovery.

Fundraising efforts over the coming year include donation boxes placed on all AirAsia, AirAsiaX, AirAsia Indonesia and AirAsia Thailand flights, short and long-haul. They’ll also be selling wristbands with the promotion’s slogan and will donate all money collected to the Japan Platform, a group of 32 NGOs working to help and rebuild Japan’s stricken Tohoku region.

The promotion coincides with special fares designed to increase tourism to Japan, a vital step in rebuilding the economy. AirAsia is offering one-way economy flights from Kuala Lumpur to Tokyo Haneda (its primary route) for RM199 (US$66.60) and special deals for Japanese tourists wishing to head the other way.

AirAsia’s CEO Azran Osman-Rani will also join adventurer and mountain climber Khoo Swee Chiow on a climb to the summit of Mt. Fuji as part of an eight-mountain tour. The company had also previously donated cargo space on its flights to Japan to ferry humanitarian aid.

source: AirAsia